No BS. Just anti ageing science.

Dig helped challenger brand Elucent punch above it's weight with a disruptive campaign that leverages associations women have with the anti-ageing category.

Mainstream brands use jargon, false promises and well known celebrities to push their products. This was a perfect opportunity for Elucent to call BS on a category that has lost its way, and help give women the facts in language they can understand.

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Hello Dig,