Mainstream brands use jargon, false promises and well known celebrities to push their products. This was a perfect opportunity for Elucent to call BS on a category that has lost its way, and help give women the facts in language they can understand.
No BS. Just anti ageing science.
Dig helped challenger brand Elucent punch above it's weight with a disruptive campaign that leverages associations women have with the anti-ageing category.
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