“Aligned partnerships present a significant opportunity to demonstrate a brand’s purpose. Revlon champions living boldly and bold women via sharing incredible stories of strength, tenacity and passion.
The charity Drought Angels is a great example of bold women making a difference in their communities. Integrating a donation component, via the Bold Matters campaign, is critical to demonstrate true support of a cause rather than an affiliation alone.
Brands have the opportunity to live with purpose to not only connect with their consumers but to demonstrate how business can be a force for good. We are thrilled to launch our local platform Bold Matters where bold women, a culturally relevant issue and philanthropy unite to create what we hope will be a campaign with impact.”
Amy Kingon Smith, Marketing Manager, Revlon
The campaign was the best performing campaign in Revlon ANZ history, which included sales growth of +30% in their top 2 customers.