The word tart originated as an insult. It was used to put women down. But by fiercely owning it, women take the power back. We adopted a modern, bold, yet light-hearted tone that combines wit with striking imagery. We don’t need to say much more – if you relate to the TARTS in our advertising, then TART is a drink for you.
Tart & Proud
Who says you can't drink wine from a can?
We're Tart & Proud.
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