A deeper understanding starts with knowing where not to dig
We focus only on what matters in driving growth for your brand, with our Direct Path to Growth planning model. It focuses on 3 key pillars - Brand Distinctiveness, Growth Audience Strategy, and Brand Meaning. When we get these 3 pillars right, creativity has the freedom to thrive. But to get them right, we dig deeper, connecting with your consumers through our DigSight™ platform.
We use DigSight™ to uncover insights, plug knowledge gaps and validate strategy
We understand marketers rarely have perfect information, so it's imperative that during the planning process we are able to go directly to your consumers to give us the deeper understanding we need.
DigSight™ is our nimble online insight platform which we use to connect with consumers to help inform all stages of planning. That might be a simple ‘plug’ of a very discreet knowledge gap, like narrowing and prioritising proof points. It could be involving consumers to uncover a penetrating insight. Or we might choose to use it for validating strategic communication territories to understand their persuasion.
All of which means marketers can have absolute confidence the brand and communications is right, prior to moving in to creative.
Once the foundations are set, we unearth brilliant creativity
Creativity is the most powerful lever we can pull to drive communications effectiveness (M. Ritson, 2020 IPA Study). Dig is fortunate to have some of the best creative minds in the industry, unearthing creativity that changes the game for our clients.
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