Cellarbrations' 'Good Shout' via Dig

The campaign’s assets will be used across retail activity, in-store, catalogue, social and digital comms.

Australian bottle shop Cellarbrations has launched a brand campaign via creative agency Dig that focuses on the service and tailored knowledge that Cellarbrations’ retailers provide to their customers.

The campaign features an array of 15 second spots, introducing colourful customers looking for advice from the Cellarbrations retailer about what drop to take for an occasion or event, and the resulting recommendation or ‘good shout’.

The campaign has kicked off with a spot called ‘Footy Commentator’, running through the football season, and will follow up with further instalments throughout the year.

Supporting the brand activity, the campaign’s distinctive assets will be used across retail activity, in-store, catalogue, social and digital comms.

Josh Gaudry, general manager of marketing at Australian Liquor Marketers, said: “The Cellarbrations brand is grounded in knowledge and the joy in being able to recommend just the right drop for any occasion. Our campaign is deliberately simple in execution, focussing on joyful characters and consistent campaign codes.”

David Joubert, national ECD/partner at Dig, said: “We’re proud to launch the ‘Good Shout’ campaign for Cellarbrations. The
retailers genuinely provide each and every customer with tailored advice, and our approach is to relentlessly execute this truth single-mindedly.”

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