After a comprehensive pitch process, Dig has snapped up RACV’s creative account, beating out current account holder CHEP.
Dig’s win is quite the shake-up when you consider that CHEP has held the account for over four years now.
Originally CHEP won the account after going head to head with TBWA\ Melbourne in another competitive pitch process, and now Dig has snagged RACV.
Paul Rhodes, CEO at Dig, said: “We are thrilled to be working with RACV, one of Australia’s most trusted brands. RACV is an organisation focused on improving the lives of Victorians and the communities they support.
“The opportunity to use creativity to celebrate what people love about RACV, and to connect Australians with new and developing RACV products and services is very exciting.”
Megan Powell, general manager of brand and marketing at RACV, said: “We’re delighted to announce that we are working with the team at Dig, and we look forward to partnering with a creative team that shares our commitment to delivering the best outcomes for our Members and customers.”
RACV will begin the transition to working with Dig in October.