Dig wins RACV pitch

Independent agency Dig has been awarded the The Royal Automobile Club of Victoria’s (RACV) creative account after a comprehensive pitch process.

RACV is a motoring club and mutual organisation which provides products and services including motoring and mobility, home, leisure, financial services and general insurance.

Paul Rhodes, CEO at Dig, said: “We are thrilled to be working with RACV, one of Australia’s most trusted brands. RACV is an organisation focused on improving the lives of Victorians and the communities they support.

“The opportunity to use creativity to celebrate not only what people love about RACV, but to connect Australians with new and developing RACV products and services is very exciting.”

Megan Powell, general manager brand and marketing at RACV, said: “We’re delighted to announce that we are working with the team at Dig, and we look forward to partnering with a creative team that shares our commitment to delivering the best outcomes for our Members and customers.”

RACV will begin the transition to working with Dig from October.