In Australia, McCain Foods is a significant player within the frozen food category; sourcing raw material from over 120 local growers, employing over 1150 people and operating 2 manufacturing facilities in ANZ. McCain Foodservice has carved out a strong reputation for the quality of their fries, which were first sold in Australia in 1971.
Today, as takeaway and home delivery grow, fewer consumers have been ordering fries to avoid the soggy fry dilemma with 82 percent of consumers experiencing lackluster, cold fries upon delivery1.
Staggeringly more than half of Australians surveyed say they don’t expect the fries to be hot and crispy by the time they arrive1 . It’s surely time for a better solution.
McCain SureCrisp fries have been developed specifically to address the problem of soggy chips in these sectors – by featuring a special plant-based coating that stays crisp for up to 30 minutes*. With the perfect balance of taste, texture and superior crunch, McCain SureCrisp delivers on consumer expectations while also giving venues the confidence to consistently deliver deliciously hot, crispy fries across on- premise, takeaway and delivery.