The Bottle-O’s ‘Good value booze, for good value people’ via Dig

“With good value people around you, and good value booze in the fridge, what more could you want?”

Australian bottle shop The Bottle-O has launched two new instalments of its brand campaign championing ‘good value’ via creative agency Dig.

The first spot released for Father’s Day portrays a good value dad building up a thirst whilst mowing his lawn, in his own inimitable fashion.

The second, timed for the footy finals season, heroes YiaYia and her family watching the game. When the game doesn’t go her way, YiaYia abandons her inner filter and lets loose. The 15-sec follow up spot has her letting a friend know exactly what she thinks of his favourite footy team.

The episodes in the campaign continue to shine a light on everyday Australians we all know and can’t help but love, simply because they, like the latest specials at The Bottle-O, are good value.

Supporting the brand activity, the campaign’s distinctive assets will be used across retail activity, in-store, catalogue, social and digital comms. Including an opportunity to have your dad’s lawn mowed for a year.

Josh Gaudry, general manager marketing from the Australian Liquor Marketers said: “The Bottle-O brand is grounded in uncomplicated fun. There’s something powerful in not trying to be anything else but simply being yourself. The comfort and confidence in that is what makes someone so legendary they are deemed good value. These are Bottle-O people.”

David Joubert, Dig’s national executive creative director and partner, said: “With good value people around you, and good value booze in the fridge, what more could you want? We’re proud to launch more executions in this brand platform for our good value client.”