At its core, the DNA of ‘The Bottle-O’ brand is grounded in uncomplicated fun – even our name is uncomplicated and deeply entrenched in the colloquial language of us all. Its endearing charm is one that resonates with all Australians. We all know good value people in our lives, this campaign showcases all those legends out there we call ‘good value’ in a simple fun campaign that genuinely personifies our brand – just like this bloody BBQ’n legend. He’s good value.
Good value booze, for good value people
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