SureCrisp™ Fries are Better than Yours

82% of Australians say they don’t enjoy their fries delivered. WHY? Because they arrive soggy. Australians can now turn their fry frown upside-down, because new McCain SureCrisp™ Fries, stay crispy for 30 minutes. They arrive so crispy, they’re bound to bring your neighbours to the yard. This campaign was a first of its kind for McCain globally, running as a B2B, B2C and a B2B2C campaign.

  • Brand Strategy
  • Insight
  • Creative
  • Production
  • TVC
  • Radio
  • Social Media
  • Shopper
  • B2B
  • Activation