Tena men

Wear it with Confidence

Launching TENA Men’s leak-absorbing boxers, we needed to start a conversation with men who avoid talking health.

To break the silence, we took cues from the fashion world and shared the incontinence journeys of four prostate cancer survivors in this bold film and photographic series.

  • Insight
  • Creative
  • Production
  • Social Media
  • Shopper