Australian Pork

Why not pork?

Australian Pork had built one of the most recognised taglines in the country, ‘Get some pork on your fork’. Yet it was not translating into success. With only 8% top of mind awareness, it was time to breathe new life into the long-standing tagline to increase awareness and saliency of pork as an everyday protein.

Introducing charismatic Spaniard named Ramón Jamón. A pink-suited man of mystery, here to address common barriers Australians have with pork, simply by asking “Por qué?” (English translation: “Why?”). And why indeed, because life’s tastier when you get some pork on your fork.

  • Brand Strategy
  • Insight
  • Creative Strategy
  • TV
  • Cinema
  • OOH
  • Digital
  • Social
  • Radio
  • Print
  • Shopper