There’s nothing worse than struggling on a DIY job and feeling like the world is watching. So, in true Mitre 10 style, we delivered a simple message with distinction: you can trust Mitre 10 to get the job done right. First time. And save yourself from a little… scrutiny.
The front door is a symbol of home, and a gateway to all that is precious to us. The new RACV Home Insurance campaign celebrates the slice-of-life moments we experience in and around our front doors. The doors are painted in RACV’s distinctive blue, a powerful symbol connecting these moments with the trust and reliability we associate with RACV.
Launching TENA Men’s leak-absorbing boxers, we needed to start a conversation with men who avoid talking health.
To break the silence, we took cues from the fashion world and shared the incontinence journeys of four prostate cancer survivors in this bold film and photographic series.
In a world of cocktails and craft beers, we helped ground The Bottle-O in uncomplicated fun and Aussie colloquial banter. It’s the bottle shop that IS good value, for all the Aussies who ARE good value.
You’ve seen Sophie Monk endorse… well, just about everything. But have you seen seven of her pitching the iconic tastes of Australia’s favourite wine? We didn’t think so.
Just when you thought Sophie Monk was returning for another signature dating stint on reality TV, we serve up a twist: not one, but seven Sophies, each taking on distinctive roles that mirror the personality traits and flavour profiles of [ yellow tail ] wine varietals.
Too much Sophie? No such thing. Intrigued? Confused? That’s intentional.
In a digital world, how do you get people to consider an analogue product like Post-It Notes? Realising that the next generation of consumers crave ‘the freedom to think and create, not scroll’, we took over cluttered news and social feeds and gave them space to tap out, relax and think.
82% of Australians say they don’t enjoy their fries delivered. WHY? Because they arrive soggy. Australians can now turn their fry frown upside-down, because new McCain SureCrisp™ Fries, stay crispy for 30 minutes. They arrive so crispy, they’re bound to bring your neighbours to the yard. This campaign was a first of its kind for McCain globally, running as a B2B, B2C and a B2B2C campaign.
Digging into the cultural insight of equality, and the rise of the female voice, we established the Revlon Bold Matters Creative Platform – giving bold women a voice on matters that matter. The campaign was the best performing campaign in Revlon ANZ history, which included sales growth of +30% in their top two customers.
With a vast array of different products, promotions, and key selling periods throughout the year, Mitre 10 was looking for a retail platform to bring a much-needed layer of consistency.
Enter Talking Tools. A flexible, funny and efficient way to do retail, where the products quite literally sell themselves. From TV to social and beyond, Mitre 10’s Talking Tools charm the audience through their humorous loveable maverick tone of voice and playful interaction with the media.
RACV Trades are trustworthy, reliable and do an excellent job. Just what we look for in a tradie. But above all that they are also very personable. This campaign brings heart and soul together with a job well done, delivered through the charming moments of interaction with an RACV tradie.
