Talking Tools

Mitre 10

Talking Tools

With a vast array of different products, promotions, and key selling periods throughout the year, Mitre 10 was looking for a retail platform to bring a much-needed layer of consistency.

Enter Talking Tools. A flexible, funny and efficient way to do retail, where the products quite literally sell themselves. From TV to social and beyond, Mitre 10’s Talking Tools charm the audience through their humorous loveable maverick tone of voice and playful interaction with the media.

  • Insight
  • Creative
  • Production
  • TVC
  • Social Media
  • Shopper

The Other Hardware Store

Mitre 10

The Other Hardware Store

A big green shed dominates the Australian hardware category. As Australia’s number-two hardware brand, we knew Mitre 10 had a chance to disrupt. ‘The Other Hardware Store’ embraces Aussies’ love of the underdog while showcasing the Mitre 10 team’s unrivalled know-how and advice. With a loveable maverick tone and clearly defined point-of-difference, we successfully reminded Australians that they do indeed have another choice.

  • Brand Strategy
  • Brand Identity
  • Insight
  • Creative
  • Production
  • TVC
  • OOH
  • PR
  • Radio
  • Social Media
  • Shopper

Easy to Love

[ yellow tail ]

Easy to Love

You’ve seen Sophie Monk endorse… well, just about everything. But have you seen seven of her pitching the iconic tastes of Australia’s favourite wine? We didn’t think so.

Just when you thought Sophie Monk was returning for another signature dating stint on reality TV, we serve up a twist: not one, but seven Sophies, each taking on distinctive roles that mirror the personality traits and flavour profiles of [ yellow tail ] wine varietals.

Too much Sophie? No such thing. Intrigued? Confused? That’s intentional.

  • Brand Strategy
  • Insight
  • Creative
  • Production
  • OOH
  • Social Media

A little space to think

POST-IT®

A little space to think

In a digital world, how do you get people to consider an analogue product like Post-It Notes? Realising that the next generation of consumers crave ‘the freedom to think and create, not scroll’, we took over cluttered news and social feeds and gave them space to tap out, relax and think.

  • Insight
  • Creative
  • Digital Media
  • Social Media

Wear it with Confidence

Tena men

Wear it with Confidence

Launching TENA Men’s leak-absorbing boxers, we needed to start a conversation with men who avoid talking health.

To break the silence, we took cues from the fashion world and shared the incontinence journeys of four prostate cancer survivors in this bold film and photographic series.

  • Insight
  • Creative
  • Production
  • Social Media
  • Shopper

100% Clean Energy. Now.

Pacific Blue

100% Clean Energy. Now.

After years of climate emergencies, Australians are frustrated with promises to take action “soon”. As the country’s only generator and provider of 100% clean energy, we helped Pacific Blue stand up and show Australians that the future of energy is already here.

  • Brand Strategy
  • Brand Identity
  • Insight
  • Creative
  • Production
  • TVC
  • OOH
  • Digital Media
  • Social Media

Must be a Pentavite Kid

Pentavite

Must be a Pentavite Kid

There are kids, and then there are Pentavite kids. They’re the ones who slay not one, but one hundred dragons, take that extra slice of mud pie, and always go down the big slide… upside down AND backwards. They do what they love and then some. What parent wouldn’t want that?

  • Brand Strategy
  • Insight
  • Creative
  • Production
  • TVC
  • OOH
  • Social Media
  • Shopper

Good Value People

The Bottle-O

Good Value People

In a world of cocktails and craft beers, we helped ground The Bottle-O in uncomplicated fun and Aussie colloquial banter. It’s the bottle shop that IS good value, for all the Aussies who ARE good value.

  • Brand Strategy
  • Brand Identity
  • Insight
  • Creative
  • Production
  • TVC
  • OOH
  • Digital Media
  • Social Media
  • Shopper

SureCrisp™ Fries are Better than Yours

McCain

SureCrisp™ Fries are Better than Yours

82% of Australians say they don’t enjoy their fries delivered. WHY? Because they arrive soggy. Australians can now turn their fry frown upside-down, because new McCain SureCrisp™ Fries, stay crispy for 30 minutes. They arrive so crispy, they’re bound to bring your neighbours to the yard. This campaign was a first of its kind for McCain globally, running as a B2B, B2C and a B2B2C campaign.

  • Brand Strategy
  • Insight
  • Creative
  • Production
  • TVC
  • Radio
  • Social Media
  • Shopper
  • B2B
  • Activation

Fridge O-doption Program

The Bottle-O

Fridge O-doption Program

We helped our mates at The Bottle-O create this lead-gen campaign with a twist. Rather than give away mass-produced rubbish in exchange for email addresses, we rescued abandoned fridges from the side of the road, gave them a new lease on life, then invited people to adopt them. 

We created a bespoke microsite for the fridges, complete with photos and bios, and we’re happy to report that every fridge found a happy new home.

  • Insight
  • Creative
  • Production
  • Digital Media
  • Social Media
  • Shopper