Bendigo Bank was looking to build meaning into their tagline ‘The Better Big Bank’, positioning it as a compelling and genuine alternative to the big 4 banks.

A dig into the data helped us identify the rational category drivers that support Bendigo Bank as a big bank, together with the more emotive factors surrounding the customer care and human values that Bendigo Bank is known for.

The ‘Bigger for you’ campaign embeds Bendigo Bank as a bank that’s bigger than the big 4 on things that matter most to people, reinforcing the idea that Bendigo Bank is better from both an experience and impact perspective, creating a win-win for customers.

The campaign will be executed across TV, cinema, digital, social and throughout the Bank’s vast retail network.

Sarah Bateson, General Manager of Marketing at Bendigo Bank said “The continued focus on what really matters to customers is why we’re consistently voted Australia’s Most Trusted Bank, and this comes through in the campaign.”

Australian Pork had built one of the most recognised taglines in the country, ‘Get some pork on your fork’. Yet it was not translating into success. With only 8% top of mind awareness, it was time to breathe new life into the long-standing tagline to increase awareness and saliency of pork as an everyday protein.

Introducing charismatic Spaniard named Ramón Jamón. A pink-suited man of mystery, here to address common barriers Australians have with pork, simply by asking “Por qué?” (English translation: “Why?”). And why indeed, because life’s tastier when you get some pork on your fork.

As featured on Gruen, meet Margaret, Bulla’s Chief Cottage Cheese Officer now with over 30m views on TikTok – this ‘gran-fluencer’ has become quite the hit. Tapping into GenZ’s love of engaging with authentic oldies on TikTok, we found Margaret, the perfect person to engage the next generation of cottage cheese lovers.

There’s nothing worse than struggling on a DIY job and feeling like the world is watching. So, in true Mitre 10 style, we delivered a simple message with distinction: you can trust Mitre 10 to get the job done right. First time. And save yourself from a little… scrutiny.

The front door is a symbol of home, and a gateway to all that is precious to us. The new RACV Home Insurance campaign celebrates the slice-of-life moments we experience in and around our front doors. The doors are painted in RACV’s distinctive blue, a powerful symbol connecting these moments with the trust and reliability we associate with RACV.

Launching TENA Men’s leak-absorbing boxers, we needed to start a conversation with men who avoid talking health.

To break the silence, we took cues from the fashion world and shared the incontinence journeys of four prostate cancer survivors in this bold film and photographic series.

In a world of cocktails and craft beers, we helped ground The Bottle-O in uncomplicated fun and Aussie colloquial banter. It’s the bottle shop that IS good value, for all the Aussies who ARE good value.

You’ve seen Sophie Monk endorse… well, just about everything. But have you seen seven of her pitching the iconic tastes of Australia’s favourite wine? We didn’t think so.

Just when you thought Sophie Monk was returning for another signature dating stint on reality TV, we serve up a twist: not one, but seven Sophies, each taking on distinctive roles that mirror the personality traits and flavour profiles of [ yellow tail ] wine varietals.

Too much Sophie? No such thing. Intrigued? Confused? That’s intentional.

In a digital world, how do you get people to consider an analogue product like Post-It Notes? Realising that the next generation of consumers crave ‘the freedom to think and create, not scroll’, we took over cluttered news and social feeds and gave them space to tap out, relax and think.

82% of Australians say they don’t enjoy their fries delivered. WHY? Because they arrive soggy. Australians can now turn their fry frown upside-down, because new McCain SureCrisp™ Fries, stay crispy for 30 minutes. They arrive so crispy, they’re bound to bring your neighbours to the yard. This campaign was a first of its kind for McCain globally, running as a B2B, B2C and a B2B2C campaign.