The first ever Branded effect TikTok campaign down under aimed to build Cadbury Twirl into a youth icon and make Twirl Australia’s #1 chocolate bar brand. By connecting with the core target audience of 20-30yo females in a meaningful way, the aim of the campaign was to generate talkability for the brand, by emotionally connecting with youth culture to make Twirl cool… Cue TikTok, and a playful call to action in the form of a 3D branded effect.

The Twirl & Win campaign inspired creativity and turned users into brand advocates on the platform. UGC brought the campaign to life as users leveraged the BE while putting their own unique spin on entries. Some of the best incorporated costumes, pets and even props into their videos.

By gathering data on customers’ preferred beverages and lifestyles, we crafted tailored communications for each individual – reviving the database customer engagement and overall satisfaction. Within a year, email engagement doubled and the database growth increased by 13% proving that personalised communications was the key to turning The Bottle-O into a preferred, customer-centric brand.