A big green shed dominates the Australian hardware category. As Australia’s number-two hardware brand, we knew Mitre 10 had a chance to disrupt. ‘The Other Hardware Store’ embraces Aussies’ love of the underdog while showcasing the Mitre 10 team’s unrivalled know-how and advice. With a loveable maverick tone and clearly defined point-of-difference, we successfully reminded Australians that they do indeed have another choice.
After years of climate emergencies, Australians are frustrated with promises to take action “soon”. As the country’s only generator and provider of 100% clean energy, we helped Pacific Blue stand up and show Australians that the future of energy is already here.
There are kids, and then there are Pentavite kids. They’re the ones who slay not one, but one hundred dragons, take that extra slice of mud pie, and always go down the big slide… upside down AND backwards. They do what they love and then some. What parent wouldn’t want that?
We helped our mates at The Bottle-O create this lead-gen campaign with a twist. Rather than give away mass-produced rubbish in exchange for email addresses, we rescued abandoned fridges from the side of the road, gave them a new lease on life, then invited people to adopt them.
We created a bespoke microsite for the fridges, complete with photos and bios, and we’re happy to report that every fridge found a happy new home.
A fierce campaign to launch TART sparkling rose, where we celebrate women who are unashamedly themselves.
Changing how we think, and feel, about sensitive skin.
“Our new creative platform, ‘If you feel sensitive, feel QV’, digs into a powerful consumer tension around sensitive skin which is how sensitive skin makes a person feel. This was the catalyst in building strong emotional associations with the QV brand, interpreted through distinctive creative storytelling.”
Pete Cerny, Chief Creative Officer, Dig
Post-it® Brand by 3M is demonstrating the sticking power of their Post-it® Super Sticky Notes by creating a game of virtual tag on TikTok. Post-it® Super Sticky Notes have 2x the sticking power compared to an ordinary sticky note and can stick and re-stick to multiple surfaces.
Dig has leveraged the platform to its full potential, by working with some of Australia’s top TikTok creators to join in the game. Each has shown off their unique skills and talents, from gymnastics, to make-up artistry, to pottery, while continuing the “tag” game seamlessly through clever use of TikTok transitions and the stitch feature. Each film that forms part of this campaign features a stand-out Neon Green Post-it ® Super Sticky Note stating “You’re it!”.
In just one week of the organic films being live they saw over half a million views combined, generating engagement and talkability. Phase two, commencing this week, sees the 60” branded film feature in high impact TikTok ad placements for the next three weeks, combining all creator films, directing traffic to Officeworks to generate conversions.
The first ever Branded effect TikTok campaign down under aimed to build Cadbury Twirl into a youth icon and make Twirl Australia’s #1 chocolate bar brand. By connecting with the core target audience of 20-30yo females in a meaningful way, the aim of the campaign was to generate talkability for the brand, by emotionally connecting with youth culture to make Twirl cool… Cue TikTok, and a playful call to action in the form of a 3D branded effect.
The Twirl & Win campaign inspired creativity and turned users into brand advocates on the platform. UGC brought the campaign to life as users leveraged the BE while putting their own unique spin on entries. Some of the best incorporated costumes, pets and even props into their videos.
By gathering data on customers’ preferred beverages and lifestyles, we crafted tailored communications for each individual – reviving the database customer engagement and overall satisfaction. Within a year, email engagement doubled and the database growth increased by 13% proving that personalised communications was the key to turning The Bottle-O into a preferred, customer-centric brand.
The Bottle-O faced a challenge with their previous one-size-fits-all email marketing approach. The database was largely inactive, content wasn’t personalised and subscribers were due to be re-engaged. To re-engage customers and transform their experience with the brand, Dig developed a targeted, personalised digital marketing strategy – including touchpoints such as email, landing pages, paid Digital advertising.
By gathering data on customers’ preferred beverages and lifestyles, we crafted tailored communications for each individual – reviving the database customer engagement and overall satisfaction. Within a year, email engagement doubled and the database growth increased by 13% proving that personalised communications was the key to turning The Bottle-O into a preferred, customer-centric brand.
Bringing together the medical community to lead the way in Digital Health.
Digital transformation in health is evolving the way the medical community of healthcare professionals, patients, government and the private sector interact. For the first time, The Australian Digital Health Agency, in collaboration with the Australian Commission on Safety and Quality in Health Care held an event to highlight factorion in safety, compliance and care within the sector as it moves forward.
Dig was appointed to create an in person and virtual summit to bring the community together and help deliver this important message.
The naming and accompanying visual identity of the summit was inspired by the concept of Web 3.0 representing the next evolution of the internet built on the foundations of decentralisation, openness and greater usability. Aptly named C30, the summit came to life under three pillars: Care, Connect and Confidence.
Its purpose was to facilitate a better understanding of our shared responsibility of safety, quality and continuous improvement in the delivery of health technologies.
Dig was responsible for all aspects of the event including the strategy, naming, visual identity, invitations, branding, website and event portal design and development, interactive data visualizations and accompanying comms.
With both in-person and online hosts, Dig and our event management partners, EP, created a fully integrated event giving all attendees, both in person and virtual, the same experience and opportunity to interact.
The event featured leading industry changemakers as well as patients. C3.0 attracted over 600 delegates, many commenting on the importance of it taking place and the insight gained on the day
