The Bottle-O

Fridge O-doption Program

We helped our mates at The Bottle-O create this lead-gen campaign with a twist. Rather than give away mass-produced rubbish in exchange for email addresses, we rescued abandoned fridges from the side of the road, gave them a new lease on life, then invited people to adopt them. 

We created a bespoke microsite for the fridges, complete with photos and bios, and we’re happy to report that every fridge found a happy new home.

  • Insight
  • Creative
  • Production
  • Digital Media
  • Social Media
  • Shopper