We helped our mates at The Bottle-O create this lead-gen campaign with a twist. Rather than give away mass-produced rubbish in exchange for email addresses, we rescued abandoned fridges from the side of the road, gave them a new lease on life, then invited people to adopt them.
We created a bespoke microsite for the fridges, complete with photos and bios, and we’re happy to report that every fridge found a happy new home.
